Genomics is a part of the science of looking at an individual’s DNA structure to help estimate it’s better the genetic merit of an animal. Choice is currently using this technology in the M3 and M6 lines, with plans to begin using it in the near future in the terminal sire lines. Genomics is valuable for many reasons. For example, it can allow the best individual(s) in a litter to be selected at birth, it call allow genetic estimates to be made for traits that are very difficult or expensive to measure, or that are lowly heritable. Genomics is allowing us to see unparalleled rates of genetic improvement in our maternal lines for the low heritable traits.